Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

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Why I Should Purchase Discount Contacts Online?

When US defense invented the Internet little did they know that it would one day be used to purchase discount contacts online. The Internet has come a long way and one of its biggest contributions to business worldwide has been in online retail. Contacts are a popular item to purchase online and a discounted contact lens is what you expect when you buy online.

Two main reasons for expecting a discount when you purchase contacts on the net are that a) most retailers get manufacturers discounts and b) getting discount contacts online is easier because e-tailors do not have heavy overheads or other costs. That means they can cut in on their margins and easily offer you lower priced contacts online as compared to offline stores.

Getting A Good Deal

Whatever the reasons, you'll always get a good deal when you purchase online. The boom in online lens stores has made it easy to purchase discount contacts.

A Google search for 'online lenses stores' throws up 1,980,000 results so getting a discount online is not difficult.

With so many choices for discount contacts online, it can get bewildering trying to find the best retailer to purchase contacts from and the best-discounted lens.

A sensible thing would be to compare the lenses at several sites to see who is offering what discount online. This way you can take an informed decision before you purchase your discount contacts.

When you purchase contacts and want a discounted lens, do a comparison. At the same time do not get so bogged down with the discount that you forget to check the quality. Also before you purchase discount contacts confirm shipping terms with the retailer.

As always, consult your doctor before you decide to go in for contact lenses, online or offline.

What Are the Graphic Design Career Options?

Graphic designers have a wealth of new opportunities opening up in the workplace. The importance of web usage in business today has put virtually every operating concern in need of some sort of employee or consultant who can assemble a good graphics and / or multimedia driven web page.

Career oriented graphics designers today need a bachelor's degree. It is required for most entry level jobs. Graphic designers bring creativity and imagination to their work, but they must also bring a mastery of the tools, and those tools include sophisticated software programs and computer techniques as well as paper and drawing utensils. Computers are use to generate images, animation and multimedia presentations. It takes a lot of study to master the programs in use today and to keep up with the constant changes in graphic design technology.

There are several major business functions that require the services – and sometimes the leadership – of a graphics designer. In general, the use of graphics and multimedia is only expanding as more communications options are brought into the marketplace, such as the social networks and now the rapidly improving platforms for mobile devices.

Graphics design is at the heart of every advertising agency's products. It is one of the principal job sources for graphics professionals. Sometimes a graphics designer comes up with a design for an ad, but often the designer is also responsible for color, animation if needed, sound, shading and other effects. For ad campaigns, an account manager may want storyboards for presentation of an ad campaign's conceptualization and it is the graphic designer's job to prepare those, either on paper or as a digital slide show.

Graphic designers are also the anchor talent in many web development and design businesses . It is in this environment that the importance of understanding computer software for multimedia use becomes crucial. Web sites have become critical to all types of businesses, from small retailers to major corporations. Web presentations may include sketches and well lit photographs, or elaborate video presentations, or anything in between.

The video game business uses graphic artists and multimedia professionals in game development. In these environments, a graphic designer may work with a computer programmer on an animation scene and focus on such issues as shading, character movement and simulated lighting in the scene.

Over twenty five percent of all graphic designers are self employed . People who contract out their services may work for advocates who need graphic presentations, for publishing houses, for real estate firms, for fashion designers, for architectural forms or for sign companies . These are a few examples of businesses that occasionally need the services of a graphics designer. Many professionals become specialists in one business sector or another; and build a clientele based on recommendations.

Cordless Impact Wrench Designs and Information

What is a Cordless Impact Wrench?

A cordless impact wrench is most usually a battery powered tool designed to tighten a nut or other fixing, although other varieties do exist. An impact wrench works by using a motor to spin a mass inside the tool called a hammer. The hammer stores energy which is rapidly transferred to the drive shaft of the tool, which is called the anvil. The power transfer occurs very fast and is deliberately intermittent. Peak torque can be very high, but as this transfer process only occurs for a short period of time very little of the energy makes its way back to the tools operator.

What Designs are Available?

The usual design for a light industrial cordless impact wrench is very similar to that used in automotive designs. That is to say that it is a small torque gun style of product. The difference between a battery powered tool and one powered by compressed air comes from the fact that the power comes from a batter inserted into the base of the handle, rather than a compressed air line.

These pistol style impact wrenches are the more powerful of the cordless designs available, but for jobs where access is limited they can be too bulky to use and so another format is required.

Angle head cordless impact wrenches are used where there is a desire for mobility and increased flexibility of use. A typical tool in this class can offer a number of head positions, not just 90 degrees and so can be used in a variety of positions as demanded by the work environment.

What are the Advantages of a Cordless Impact Wrench?

Cordless power tools are generally less powerful that their corded cousins, there is no denying it, but the gain in flexibility of use is great. If work is to occur at a distance from a power source then a cordless tool is a huge help as all that is required is a few batteries and work can continue with minimal disruption.

Cordless impact wrenches are also safer in the workplace as they leave no dangling cables to trip over.

Angle head tools are designed for ease of use in tight working environments and generally come with their own LED lights as natural light is often restricted in these cramped environments. While these tools lack the power of more conventional pistol grip designs they do have exception reach due to their elongated design and narrow heads. The can be excellent additions to an automotive workshop for this reason alone.

While cordless impact wrenches will never replace heavier industrial units in terms of power there is no doubt that they do offer increased flexibility of working. Surely any workplace that values safety of the workforce should consider replacing old cabled tools with a safer alternative that is a cordless impact wrench?